Sanuk and quirky low-budget ads go together like peas and carrots. Pretty much all of it is dumb as rocks but it’s light-spirited and well-intentioned, and so we’ve left them alone up until now.
(Yes, that really was a cockeyed demon baby in the bottom right corner.)
Good grief it’s awful! Where do we even begin…
Soul suffocating? Check. Thoroughly creepy? Check. Ultra annoying? Emotionally scarring? Downright frightening? There isn’t a big enough check in the world. We realize most brands don’t have a Nike-sized budget, but that doesn’t make it okay to make us feel scared, schizophrenic, and suicidal all at the same time.
Sanuk owes us an apology. It’s the least they can do until the Men in Black memory eraser becomes real.